Alfa Romeo has been an iconic Italian luxury and high performance car manufacturer for over 110 years.
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Alfa Romeo
Experience Alfa Romeo
Extending beyond extraordinary cars, the world of Alfa Romeo invites you to Experience Alfa Romeo. Discover a realm of sophistication that goes beyond exceptional vehicles, featuring a carefully curated selection of refined apparel and exquisite car accessories. From the sleek lines of our meticulously crafted cars to the elegance embodied in our apparel and accessories, Alfa Romeo seamlessly blends style and performance.
Elevate every facet of your lifestyle with the epitome of Italian luxury, where each detail is a testament to a tradition of excellence.
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Alfa Romeo
The Bond with Milan
The indissoluble connection to Milan serves as the bedrock of Alfa Romeo's global identity. The genesis of the brand's logo can be attributed to Romano Cattaneo, a young illustrator and close associate of Giuseppe Merosi. While awaiting tram number 14 in Piazza Castello, Cattaneo's gaze was captivated by the Biscione Visconteo adorning the main tower of the Castello Sforzesco. This encounter sparked an immediate connection, yet a crucial element was still absent. Collaborating, Cattaneo and Merosi explored various iterations, with the most compelling one featuring the Biscione dragon on one side and the emblem of the City of Milan—a red cross on a white background—on the other.
What Makes Alfa Romeo Special
Alfa Romeo stands out with its unique vehicles, marked by exceptional designs and standout performance in competitive segments. The Alfa Romeo Giulia and Alfa Romeo Stelvio exemplify the brand's impressive craftsmanship. In a landscape where distinctiveness is a challenge, Alfa Romeo continues to shine.
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